As a composer I am involved in many corporate video productions. I found a couple of very nice videos explaining the process of putting one together.
If you are just starting out with making a video for your business here is a summary to get you started:
Determine your priorities and goals based on what you customers need and how the effect you want it to have on them.
Decide on the type of corporate video you want to produce: Sales, trust, awareness, desire or credibility.
When choosing the a corporate video production company be sure to network with colleagues and friends for recommendations.
Also check out your competitors videos, see which ones you like and find out who produced them. If all else fails use very specific Google searches that target your exact needs in a production company.
Once you find candidates be sure to look for testimonials, details and demos of previous projects to see the quality of their work.
Chat with at least a few potential companies and see who “gets” what you want to accomplish. Wait to talk price as a last step.
People often want to know which classical music is royalty free because the composer has long since deceased and the copyright term has passed.
However, just because a classical composition is in the public domain does not mean the recording is royalty free. That is because the actual sound recording is protected by copyright.
So you need to do the same research and take the same licensing steps you would for any other style of music.
Its even more important to properly license classical music and have proof of your rights. That is because YouTube often mis-identifies royalty free classical recordings as other recordings of the same piece by publishers looking to make ad revenue.
One safe bet when deciding which royalty free classical music to use is Musopen.org. This is a non-profit site which publishes classical music with no copyright restrictions. Here is a video of one of their recordings.