Hi, recently a visitor to the site, and I’m happy to say a new fan, emailed me his ideas on the future of the music industry in terms of distribution and marketing. Mr. Grønvik originally wrote me because he is interested in copyright law reform and I put all my music in the creative commons on my home page. I’ll post his letter here and my response to see what you think…
Per Erik Grønvik writes (with permission):
I want your view on something:
Personally I think it should be a more modern government supported hosting community regulated by law. Where the music could be rated and found easily like spotify. But with no interruptions, the possibility to download (with torrent technology lowering hosting prices), easier layout, where the artist could write his own biography and website in the hosting community. The artist could also get feedback and help with his works.
Economic View:
The artist should have his own banners and cd selling on his own part and all income form the banners/cd should go to the artist himself. Ads on front page and forum should go to maintenance and the producer help for artists which cant afford it. Its also possible to add small advertisers in the rolling text/description of the mp3 files. A legal site download allows the amount of clicks on the download to be counted and the area of the downloads can be determined so the ad only gets to a certain area. This would make businesses more eager to pay for commercials. They can also target music which is popular in the certain area. In the download-able album zips and compilations zip files it is possible to add trailers to the next movie going on cinema or a funny entertaining commercial by some product.
Social Perspective:
Everyone that wants to can be an artist as an hobby and earn money on it. The cultural value of the material doesn’t get lost or forgotten. People in poor countries like Africa which cant afford a studio recording, song pedagogy and all these things can still put out their music and earn money on it as long as they have some access to a computer and a microphone. People get access to different cultures. The artist should of course be free of the choice to put out material on the site or not, but in future he wont be able to compete without doing this.
Im not going to write everything because it’s a complicated matter and im involing everything from text to multimillion software, but how do you agree with this point of view concerning music so far? Counter arguments of anything is greatly appreciated.
Here is my response…
For a career musician with funds or technical skill I think it is in their own best interest to own their own domain and Website. That way long term fan base and mailing list is not wrapped up in the technology of a third party. That is why I do not use myspace, facebook or twitter to promote music, only my own site and mailing list. I have no desire to contribute to corporate domination.
Just look at the slow death of traffic at myspace and how much effort millions of musicians put in to building someone else’s business that will eventually go the way of Internet dinosaurs like Yahoo’s Geocities.
I think it would be truly beneficial to offer musicians their own Web site and domain with all the needed tools to build their own assets, and not the asset owned by a government or corporation. As a Webmaster you could get a reseller account at hostgator.com and offer free webdesign and domain name in exchange for a very low monthly hosting fee like $2 or even $.50 for someone in Africa or developing nations.
So I like your basic idea of offering an easy to use, non-technical platform where artists can earn money, but I think it should be set-up as something they truly own without being at the mercy of government funds, policy changes or corporate buyouts and bankruptcies.
What do you think? Am I being overly independent here, or just practical? Since writing my original response I have given this some thought. I am actually a huge fan of the the Internet Archive and the Creative Commons which is sort of like the governmental “non-profit” idea for hosting and distribution.
Once thing is for certain… the music business is in a massive state of flux. While many are lamenting the demise of the CD and record store, I’m thinking that the Internet rocks for the average musician, no matter how you slice it.
Peace,
Dan-O

